A.N.D.R.E.I. DESIGN
27Jul/11Off

It’s all in the colour

So you've chosen the design for your pub chairs, and all you need to do now is to decide on a colour. Perhaps you should put more thought into this than you previously anticipated however, as did you know that each colour evokes a different feeling in people? Whilst one colour might put them off ordering another round, a different colour might prompt them to not only buy the next round, but to buy a few bags of crisps as well!

Here's a quick guide as to the different qualities each colour offers.

Green is a popular colour for pub chairs; it fits both men and women, so is seemingly a perfect choice. Well it may just be, as experts claim that the colour makes people feel secure. It also prompts them to think about environmental issues, and can encourage people to be friendlier towards their peers. White is another great colour to choose, as it's typically associated with peace and calm. However it might get a bit messy if used in a pub!

Blues are handy for making people feel serene. It again provokes a feeling of security, in addition to making people feel more trustworthy and less suspicious of others. However, along with other darker tones, it could evoke an attitude of high-class snobbishness, so be wary. The same could apply to black; however its sophisticated nature could also appeal to the audience you're after in your pub.

Onto the brighter palette; where orange, red and yellow lie. The latter evokes a sunny disposition. It makes people feel happy but a word to the wise - it can also make people more risk-averse, so they might choose to leave that last vodka and cranberry before heading home.

Red evokes danger, passion and heat. This could be the cause of fights amongst punters. Why not consider orange instead? It's a fairly positive, upbeat colour. It makes people feel excited and riled up - which could encourage them to order more drinks.

 

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